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MARLEY ONE
MARLEY ONE
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MARLEY ONE
Marley One is on a mission to open the doors of wellness through the utilisation of medicinal and psychedelic mushrooms, a subject deeply treasured by the renowned Bob Marley.
Marley One is on a mission to open the doors of wellness through the utilisation of medicinal and psychedelic mushrooms, a subject deeply treasured by the renowned Bob Marley.
After being integral in the initial creation of the brand, our role advanced to elevating the aesthetic of the brand’s image. Our goal was to articulate the health benefits of fungi worldwide and establish the brand’s position as a reliable authority in this emerging sector.
After being integral in the initial creation of the brand, our role advanced to elevating the aesthetic of the brand’s image. Our goal was to articulate the health benefits of fungi worldwide and establish the brand’s position as a reliable authority in this emerging sector.
SCOPE
Visual Identity Development
Art Direction
User Experience
Web Design
Marketing Strategy
Brand Development
CONTRIBUTORS
DESIGN:
Sam Freeman
3D:
Andy Besbrode
We always dig until we find gold—a hidden insight or beautiful detail that can form a red thread to run through the brand.
In uncovering Marley One’s authentic visual identity, we looked to the heart of Bob Marley’s creative process.
We always dig until we find gold—a hidden insight or beautiful detail that can form a red thread to run through the brand.
In uncovering Marley One’s authentic visual identity, we looked to the heart of Bob Marley’s creative process.
We then leveraged and paid homage to the vibrant BASF and stereo recording equiptment design of the time to create a powerful and timeless visual design system.
We then leveraged and paid homage to the vibrant BASF and stereo recording equiptment design of the time to create a powerful and timeless visual design system.
Photos of his legendary “Exodus” sessions revealed a simple, resonant core that inspired Marley One’s logo and brand system - a photo of the original 'No Woman, No Cry' casette laying in it's box - a circle-in-square design.
Photos of his legendary “Exodus” sessions revealed a simple, resonant core that inspired Marley One’s logo and brand system - a photo of the original 'No Woman, No Cry' casette laying in it's box - a circle-in-square design.
The Bob Marley family sought to create an iconic wellness
The Bob Marley family sought to create an iconic wellness
The Bob Marley family sought to create an iconic wellness
brand that would honor their legendary name while entering
brand that would honor their legendary name while entering
brand that would honor their legendary name while entering
the growing wellness market.
the growing wellness market.
the growing wellness market.
We created a comprehensive design and identity system that established a brand vehicle—a framework that gave each product, active ingredient, and benefit a clear purpose and role within the brand. This system ties everything together, allowing the brand to consistently communicate its value while enabling seamless expansion into new product lines, campaigns, and content creation.
We created a comprehensive design and identity system that established a brand vehicle—a framework that gave each product, active ingredient, and benefit a clear purpose and role within the brand. This system ties everything together, allowing the brand to consistently communicate its value while enabling seamless expansion into new product lines, campaigns, and content creation.
The result is a cohesive, scalable brand vehicle that not only ensures consistency across Marley One’s growing wellness offerings but also provides the flexibility to innovate, launch new products, and run campaigns—all while maintaining a strong, unified brand presence that resonates with its audience and drives long-term growth.
The result is a cohesive, scalable brand vehicle that not only ensures consistency across Marley One’s growing wellness offerings but also provides the flexibility to innovate, launch new products, and run campaigns—all while maintaining a strong, unified brand presence that resonates with its audience and drives long-term growth.
The result is a cohesive, scalable brand vehicle that not only ensures consistency across Marley One’s growing wellness offerings but also provides the flexibility to innovate, launch new products, and run campaigns while maintaining a strong, unified brand presence that resonates with its audience and drives long-term growth.
The result is a cohesive, scalable brand vehicle that not only ensures consistency across Marley One’s growing wellness offerings but also provides the flexibility to innovate, launch new products, and run campaigns while maintaining a strong, unified brand presence that resonates with its audience and drives long-term growth.
The result is a cohesive, scalable brand vehicle that not only ensures consistency across Marley One’s growing wellness offerings but also provides the flexibility to innovate, launch new products, and run campaigns while maintaining a strong, unified brand presence that resonates with its audience and drives long-term growth.
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Brand Concept
Brand Concept
Visual Identity
Visual Identity
Web Concept
Web Concept
The Bob Marley family sought to create an iconic wellness brand that would honor their legendary name while entering the growing wellness market.
The Bob Marley family sought to create an iconic wellness brand that would honor their legendary name while entering the growing wellness market.
We created a comprehensive design and identity system that established a brand vehicle—a framework that gave each product, active ingredient, and benefit a clear purpose and role within the brand. This system ties everything together, allowing the brand to consistently communicate its value while enabling seamless expansion into new product lines, campaigns, and content creation.
We created a comprehensive design and identity system that established a brand vehicle—a framework that gave each product, active ingredient, and benefit a clear purpose and role within the brand. This system ties everything together, allowing the brand to consistently communicate its value while enabling seamless expansion into new product lines, campaigns, and content creation.
